Privacy Policy
Collection of Your Information
When you use or visit unionstationla.com, we collect voluntary information directly from you such as personal and demographic information (e.g., your name, email address, interests). We also collect certain technical data from your device or browser, including your IP address, browser type, and browsing activity on our Site.
DISCLOSURE OF YOUR INFORMATION
We do not sell, share, or disclose your personal information to any third parties. The information we collect is used solely to provide, maintain, and improve our Services, including providing you with a better user experience. We do not share your data for marketing purposes, and we take steps to ensure your personal information remains confidential.
THIRD-PARTY SERVICES & SHARING
We may work with third-party providers to deliver the best service and experience on our Site, such as analytics tools (like Google Analytics and Hotjar). These third parties may collect or receive data, including your IP address or other technical information, in order to provide their services. However, we do not sell or share your personal information with third parties for their marketing purposes.
If we do share information with third parties for operational purposes (e.g., service providers or partners), we ensure that such third parties adhere to strict privacy and data protection standards. We do not share personal data such as your name, email, or contact details unless explicitly authorized by you.
COOKIES
We may also collect data through the use of cookies or similar tracking technologies, such as web beacons, pixels, and local storage objects, to help personalize your experience. Cookies may be placed by us or by third parties. You can find more information about cookies at www.allaboutcookies.org.
Types of Cookies:
- Strictly Necessary Cookies: These cookies are essential for the operation of the website.
- Performance and Analytics Cookies: These cookies allow us to analyze how users navigate the site to improve its functionality and content. This includes the use of Google Analytics and Hotjar.
- Functionality Cookies: These cookies help us remember your preferences, such as language selection and region.
- Targeting or Advertising Cookies: These cookies track your browsing habits to deliver relevant content and advertisements. We do not use cookies for third-party advertising without your explicit consent.
Users can control and refuse the use of cookies at the individual browser level. You can also delete cookies at any time. If you reject cookies, you may still use our website, but some features or areas of the site may be limited.
COLLECTION OF INFORMATION
We collect information through various forms on our Site, such as:
- Contact Information: Your name, email address, phone number, and any other details you provide in contact forms or feedback submissions.
- Analytics Data: We use Google Analytics and Hotjar to collect data about your use of our website, such as browsing behavior, time spent on pages, and device information.
GOOGLE ANALYTICS
Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how visitors use the Site, track their interactions, and improve the overall user experience. Google Analytics collects information, including:
- IP Address: Google Analytics captures your IP address, but we use the “anonymizeIp” extension to anonymize your IP address before it is processed and stored.
- Browser Information: Data about your browser, device type, screen resolution, and operating system.
- Geographic Location: Google Analytics collects data on your approximate location based on your IP address, but this data is aggregated and anonymized.
- Engagement Data: Information about how long you stay on our Site, what pages you visit, the links you click, and the actions you take.
- Referrer Information: Information about the websites or search engines that referred you to our Site.
Google uses the information generated by cookies to:
- Analyze how visitors interact with our website, including tracking user flows and identifying popular content and pages.
- Generate reports on website activity and user engagement.
- Improve the functionality, content, and user experience of the Site.
While Google Analytics helps us understand visitor behavior, we ensure that personal data (such as your name or email address) is not collected or processed via Google Analytics.
How Google Uses the Data:
Google may use the data collected by Google Analytics for its own purposes, including aggregating data for reports about website traffic and performance. Google may also share this information with third-party vendors where required by law or to assist in the processing of the data on Google’s behalf.
Data Retention Policy
We may retain information only for as long as necessary to fulfill the purposes for which it was collected. This includes complying with legal obligations, resolving disputes, and enforcing agreements. After the data is no longer required for these purposes, we will securely delete or anonymize the data.
Opting Out of Google Analytics:
If you would like to prevent Google Analytics from collecting data, you can opt-out by using the Google Analytics Opt-out Browser Add-on, which is available for most browsers. The add-on prevents Google Analytics JavaScript from sharing information about website visits with Google Analytics.
You can install the add-on by visiting the following link: Google Analytics Opt-Out Add-on.
Additionally, you can manage cookie preferences via your browser settings, where you can choose to reject all cookies or be notified when a cookie is being set.
More About Google Analytics’ Use of Cookies:
- First-party cookies: These are cookies set by the website you’re visiting (in this case, Union Station Los Angeles).
- Third-party cookies: These cookies are set by third-party providers such as Google. They enable data collection and analysis by Google.
Google Analytics and Data Privacy Laws:
Google Analytics is used in compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR) for users in the European Union and the California Consumer Privacy Act (CCPA) for users in California. By using our website, you consent to the collection and processing of data by Google Analytics as described in this Privacy Policy.
HOTJAR ANALYTICS
We use Hotjar, a technology service that helps us better understand how users interact with our website and services. Hotjar enables us to collect data regarding users’ behavior and interactions with the Site, helping us optimize the user experience based on this feedback.
Hotjar collects various types of information automatically, including:
- Device and Browser Information: Hotjar collects data such as your device type (e.g., mobile, tablet, or desktop), screen resolution, operating system, and browser version.
- IP Address: Hotjar records your device’s IP address but anonymizes it during the session (stored in a de-identified form).
- Geographic Location: Only the country where you are located is collected and stored.
- Behavioral Data: Hotjar tracks your interactions with our Site, including the pages you visit, clicks, taps, mouse movements, and scrolling behavior. This helps us understand what areas of the Site are of most interest to users, what features they engage with, and where they might face difficulties.
- Session Recordings: Hotjar provides session recordings that allow us to see how users navigate through the Site. However, these recordings are only available to us in an aggregated and pseudonymized format, with no personally identifiable information.
- Feedback Polls and Surveys: On occasion, Hotjar may present users with optional feedback polls or surveys. Participation is voluntary, and any responses provided are used solely for the purposes of improving our services.
How Hotjar Uses the Data:
Hotjar uses the data collected to provide us with insights on user interactions with our website. This includes:
- Heatmaps: Visual representations of where users click, move, and scroll the most on our Site.
- Session Recordings: Videos of users’ interactions with the Site that help us identify usability issues or areas that may need improvement.
- Surveys and Polls: Data from voluntary user responses to feedback surveys that we may use to enhance the user experience.
The information collected through Hotjar helps us identify patterns in user behavior and make data-driven decisions to improve our website’s design, content, and functionality.
Third-party Sharing:
Hotjar does not sell, share, or rent your personal data to third parties. Hotjar is contractually forbidden from sharing or selling any data collected on our behalf. All data is stored securely and is used only for the purposes described in this Privacy Policy.
Opting Out of Hotjar Tracking:
If you wish to opt out of Hotjar tracking, you can do so by enabling the Do Not Track (DNT) feature in your browser settings. When the DNT feature is active, Hotjar will stop collecting any data about your session. Additionally, you can disable cookies directly in your browser settings or use the opt-out tools provided by Hotjar. However, please note that this may limit some functionalities of the Site.
Hotjar provides a dedicated opt-out page where users can control their participation in the tracking process. To learn more or opt out of Hotjar’s tracking services, visit Hotjar Opt-out.
Compliance with Privacy Laws:
Hotjar complies with data protection laws and regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Any data collected by Hotjar on our behalf is processed in accordance with these laws, and Hotjar has implemented safeguards to protect user data.
By using the Site, you consent to the use of Hotjar for the purposes described in this Privacy Policy. If you do not agree with this, you can disable Hotjar tracking through the methods mentioned above.
Hotjar and Data Privacy:
While Hotjar helps us understand user behavior, it does so in a way that ensures the protection of your privacy. We are committed to protecting your personal data and ensuring compliance with applicable privacy laws.
SECURITY OF YOUR INFORMATION
We employ a variety of administrative, technical, and physical security measures to protect your personal information. However, no security system is completely impenetrable, and we cannot guarantee the absolute security of your data. We recommend that you take precautions when using the internet to ensure the security of your personal information.
Data Security Measures
We utilize industry-standard security practices to protect your personal data. These measures include encryption, access controls, and secure servers. However, as no method of transmission over the Internet or electronic storage is 100% secure, we cannot guarantee absolute security. It is your responsibility to protect your information as well by using strong passwords and being cautious of phishing attempts.
International Data Transfers
If you are located outside the United States, please note that any information you provide may be transferred to, stored, and processed in the U.S. By using our services, you consent to the transfer of your data to the U.S. and agree that we will handle your information in accordance with this Privacy Policy, as well as applicable privacy laws such as the GDPR and CCPA.
CHILDREN
Our Services are not intended for use by children under the age of 13. We do not knowingly collect or solicit personal information from anyone under the age of 13. If we learn that we have inadvertently collected information from a child under 13, we will take steps to delete that information.
Your Choices and Rights
Depending on your location, you may have rights related to your personal data under laws such as the GDPR (General Data Protection Regulation) or CCPA (California Consumer Privacy Act). These rights may include:
- Right to Access: You can request information about the personal data we have collected about you.
- Right to Rectification: You can request correction of any inaccuracies in your personal data.
- Right to Deletion: You can request the deletion of your personal data in certain circumstances.
- Right to Restrict Processing: You can ask us to limit the processing of your personal data.
- Right to Data Portability: You can request a copy of your personal data in a structured, commonly used format.
- Right to Object: You can object to the processing of your data for direct marketing or other purposes.
California Residents: Under the CCPA, you have the right to request information about the personal data we collect, to request that we delete your personal data, and to opt-out of the sale of your personal data. If you are a California resident, you can exercise these rights by contacting us at the email address provided below.
You can also choose to opt-out of marketing communications at any time by following the “unsubscribe” link in our emails or by contacting us directly.
YOUR CHOICES AND RIGHTS
You have choices about your information, and in some circumstances, you may be able to opt-out of receiving marketing communications, change your communication preferences, access and update your information, and/or opt-out of certain sharing of information with third parties (including our group companies, restaurant affiliates, and other business partners). These choices and other rights you have described in more detail below.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. When we update this policy, the revised version will be posted on our website with the effective date of the update. We encourage you to review this Privacy Policy periodically for any changes.
Contacting Us
If you have any questions about our Privacy Policy practices or the way your personal information has been used please contact us at info@3.250.197.191